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DESIGN / ART DIRECTION
DESIGN AND PRINT

NEW BALANCE X FOOTLOCKER
574 BACK TO SCHOOL
DESIGNED BACKDROPS FOR NEW BALANCE FALL 22' BACK TO SCHOOL CAMPAIGN ON THE BASE OF EACH OF THE THREE SNEAKERS CORRELATION TO A MAJOR CITY.
AGENCY:
MATTE PROJECTS
2022



Final Sketches for the three backdrops based on Tokyo, Boston and New York. All three cities had a vegetal form as focus that the backdrops emphasized. Tokyo being the cherry blossom, Boston being the monstera leaf and New York, roses. Color palette for each background is taken from the shoe that coordinates with the specific city.







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