EILSISH FRAGRANCES

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LOGO DESIGN FOR BILLIE EILISH'S FRAGRANCE LINE "EILISH," CRAFTED TO REFLECT A MODERN, MINIMALIST STYLE THAT EMBODIES HER UNIQUE AESTHETIC. WORKING WITH THE ART DIRECTOR AND CREATIVE DIRECTOR, AS THE DESIGNER I  HANDLED ALL ASPECTS, INCLUDING THE LOGO, PDP IMAGES, IMAGE EXTENSIONS, AND RETOUCHING FOR CAMPAIGNS AND DIGITAL ADS. THE FINAL DESIGN MAINTAINS BILLIE'S DISTINCTIVE VIBE WITH A CLEAN, BRUTALIST AESTHETIC, EVOLVING FROM HER ORIGINAL LOGO ACROSS ALL PLATFORMS.

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AGENCY:

MATTE PROJECTS

2024