DESIGN / ART DIRECTION
DESIGN & SOCIAL PLAYBOOK



CHICAS DIVERTIDAS - MEGAN THEE STALLION
DEVELOPED THE SOCIAL PLAYBOOK FOR THE LAUNCH OF MEGAN THEE STALLION'S TEQUILA BRAND CHICAS DIVERTIDAS, THAT INCORPORATED LIFESTYLE, MOOD & VIBE, AND PRODUCT PHOTOGRAPHY. THE AESTHETIC DREW FROM THE BOTTLE'S VIBRANT COLORS, INFUSED WITH AN ALLURING ‘80S ILLUSTRATIVE GRAPHIC IDENTITY. EACH DESIGN WAS CUSTOM-BUILT, FEATURING A UNIQUE TYPE SYSTEM PER POST AND BOLD, DIVERSE GRAPHICS THROUGHOUT THE FEED.
AGENCY:
MATTE PROJECTS WITH ROC NATION
2025



MOOD

SOCIAL GRID

02.
03



LAUNCH POST

COCKTAIL SLIDE 01

COCKTAIL SLIDE 02
POST 11. HIGHLIGHTING THE REPOSADO TEQUILA, WITH SUPPORTING CAROUSEL POST WITH "THEE GOOD TIME GIRL" RECIPE

COCKTAIL SLIDE 01

COCKTAIL SLIDE 02
POST 12. HIGHLIGHTING THE BLANCO TEQUILA, WITH SUPPORTING CAROUSEL POST WITH "SPICY CHICA-RITA" RECIPE
INTERNATIONAL WOMEN'S DAY

POSTS TO BE UPDATED AS RELEASED